Amidst the treacherous terrain and the icy winds, seven adventurers spent three-days hiking across the Arctic Circle, starting from Rovaniemi in Finland. What makes their adventure truly exceptional is not just the physical feat but the purpose behind it – raising funds for The Joshua Tree charity.

The Purpose

For Nerys Price-Jones, Platts Agriculture’s People & Engagement Director, and Caroline Platt, the company’s Managing Director, the trek held a personal significance. Nerys’ son, Fynle, underwent a 13 hours operation at Alder Hay Hospital in 2019 to remove a life threating brain tumour. Throughout the process, operations and after-care, the Price-Jones family were supported by the Joshua Tree.

The Trek

The 65km Arctic Trek Challenge began Rovaniemi, Finland, where they battled the elements of below-freeing temperatures for three-days. Part of the challenge was to pull their own kits along the icy conditions and spending their evenings sleeping in tents. Despite facing treacherous conditions including deep snow, soft underfoot terrain, and whiteouts, the team pressed on, fuelled by determination.

Caroline described the journey as “nothing short of brutal, pushing me to my limits both physically and mentally. From the lowest of lows to the highest of highs, every step tested my determination and resilience. The freezing temperatures and lack of sleep added an extra layer of challenge, but it was all worth it”.

The Impact 

The incredible effort of Nerys and Caroline have not gone unnoticed and alongside the fellow adventurous, they have raised close to £60,000 thus far for The Joshua Tree. This contribution will provide the necessary support to the families, ensuring they receive the support they need during challenging times.

To donate to the Nerys’ fundraiser, click here and to donate to Caroline’s fundraiser, click here.